Happy Friday Amigos,
Welcome to the first edition of JM’s Weekly Roundup. A quick hit of what’s new at La Matera and a few things I’ve been stoked about lately.
TL;DR:
New Restock: El Calor & Cazador Polo Belts — A big drop of Polo Belts have arrived, perfect for Fall
This weekend: Borracho Pescador
Substack I’ve been into: Live A Little by John Thompson
Brand spotlight: Monti Coolers
Instagram feed worth a follow: @SafariParty
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1. This Week’s Big Restock — El Calor & Cazador
We just landed the El Calor Polo Belt — deep, warm tones that feel like Fall in belt form. It’s one of my favorites to kick off the season. Check it out here: El Calor Polo Belt
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The Cazador Polo Belt came along with it, with green and tan threads on our signature cognac leather this one is a staple that goes with everything.
2. Borracho Pescador
This weekend is all about supporting our amigos over at Borracho Pescador. Pulled from their site: the Borracho Pescador fishing tournament is an annual fishing tournament located in Port O’Connor, TX. Borracho Pescador benefits; the International Rett Syndrome Foundation, Casting 4 A Cure and Texas Children’s Research Hospital which aims to find a cure for Rett Syndrome by funding critical research and family support programs.
Obviously, it’s worth tuning in on any kind of fishing tournament that’s aptly named “Drunk Fisherman” in Spanish. Pretty sure our buddies over at Howler are building a tiki bar on a sandbar down there, should be very interesting & aggressive (read: awesome). Follow along and live vicariously through their adventures here: @borrachopescador
3. Substack I’ve been stoked about lately:
I’ve been fired up about Live A Little, a Substack by John Thompson. He’s a copywriter over at Huckberry and covers everything from adventure to menswear with a fresh perspective. Worth a read: Live A Little
4. Brand I’ve been stoked about lately: Monti Coolers
Summer may be winding down, but I’ve been stoked on what the guys at Monti Coolers are building. Sleek, durable, and perfect for backyard hangs or one last trip to the beach. Check them out here: Monti Coolers
5. Insta I’ve been stoked about lately:
One of my recent favorites is @SafariParty. These folks build epic safari rigs and rip them through the Pacific Northwest backcountry & beaches. Top-notch content if you’re into cars, adventure, or just a good scroll.
That’s it for this week. Appreciate you being here and following along. On to the weekend!
Cheers,
JM
Jon-Mark Craddock
CEO
Website • Instagram • Facebook
Originally sent through JM's Substack on 2025-09-19.

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